China

Oral care continued to see strong growth in 2019 as consumer awareness of oral hygiene routines continued to expand beyond the need for a basic brushing routine. Oral care is no longer limited to teeth brushing, leading to an increasing focus on the ...

婴儿和儿童专用的产品继续看到强劲的增长在2019年，尽管中国的出生率下降。这主要是通过刺激消费者在二，三线城市不断增长的需求，并在一线城市交易中上涨。年轻的父母在...

With increasing awareness of the impact of overexposure to the sun on skin health and ageing, growing numbers of Chinese consumers are expanding their usage of sun care products beyond the height of summer or when they go to the seaside on holiday. ...

Beauty and personal care continued to be driven by premiumisation in 2019, backed by improving living standards and rising incomes. This trend is particularly visible among younger consumers and Millennials who are paying more attention to their ...

着色剂继续记录当前价值计算两位数的增长在2019年凭借不断的创新和新产品开发，这些产品已成为越来越容易使用，以及提供有效的结果。巴黎欧莱雅...

Bath and shower witnessed steady growth in current value and retail volume terms in 2019 supported by increased penetration in lower-tier cities and premiumisation. With incomes rising and awareness growing of the various products and brands ...

中国城市男性越来越外观意识和关注的是一个蓬头垢面，修饰外表会对他们的社交，爱情和事业成功的机会产生不利影响。因此，男士美容继续看...

In response to COVID-19 China imposed a strict lockdown which resulted in stores being closed and consumers being forced to remain at home. As a result, many areas of beauty and personal care have seen sales growth slow considerably in 2020. With ...

消费者in China are paying ever increasing attention to personal grooming habits and are showing a growing willingness to invest not only in their appearance but also their smell, with this resulting in dynamic growth in fragrances towards the end...

Deodorants are a tough sell in China due to cultural and biological differences between China and Western countries. While in the West sweating in a social context is stigmatised, the Chinese generally take a much more positive attitude towards it. ...

Make-up has become more and more popular among not only women but also some male consumers in China. Information and make-up tutorials transmitted by key opinion leaders (KOLs) through social platforms is an important driver behind this. For example,...

The main consumer group for depilatories in China is females aged between 16 to 45 years old. With consumers placing a stronger focus on personal grooming than before this is boosting sales of depilatories. Furthermore, as consumers become more aware...

虽然premiumisation是在审查期间美和在中国个人护理的特点，也有大众美容和个人护理对审查期结束的需求不断增长，因为消费者变得更加精明和寻找...

As consumers become more knowledgeable and sophisticated, they are tending to consider a product’s ingredients as a key part of the decision-making process when purchasing skin care products. Natural and herbal ingredients are commonly seen in ...

Retail hygiene categories are remaining relatively unaffected by COVID-19. The essential status of sanitary protection, nappies/diapers/pants, and adult incontinence provides some protection against the negative impact of efforts to control the ...

Retail tissue saw steady volume growth in 2019, driven by urbanisation and increasing product awareness, particularly in lower tier cities and rural areas. With higher purchasing power, Chinese consumers, especially those from rural areas, were more ...

零售成人失禁仍是其在中国处于起步阶段，具有非常低的产品渗透。随着家庭收入的提高，提高卫生意识，零售成人失禁记录在零售组织最强的价值增长和...

Nappies/diapers/pants saw growth slow in both value and volume terms in 2019. Having seen a temporary rebound in 2016 immediately following the replacement of the one-child policy with a two-child policy, the number of newborns fell annually in the ...

卫生纸和纸巾提高公众的需求推动稳步增长外之家组织在2019年持续的城市化和购物中心的持续扩张，写字楼，宾馆，餐饮，医院也提振...

Sanitary protection recorded steady current value growth in 2019, primarily supported by a rise in unit price underpinned by a premiumisation trend. Indeed, volumes fell slightly during the year as the category is already mature and leaves little ...